Airbnb’s moving Super Bowl ad is winning the company a wave of good press for its willingness to take a stand for diversity.
The home-rental company has tried to milk the story further by pushing a narrative in which it rushed to make the commercial in one night.
Thursday morning we bought a 30 second Super Bowl spot. Thursday night we made the film – people in it were Airbnb employees.
— Brian Chesky (@bchesky) February 6, 2017
The claim may be technically true, but it’s also a little misleading. The concept and much of the footage used in the spot were pulled directly from an ad the company released late last year, so when CEO Brian Chesky said on Twitter that it was “made” last week he more precisely means “re-edited” with new copy and a new tagline. Read more…