Athletes Brace For Effects Of Donald Trump’s Order Targeting Muslims

President Donald Trump’s executive order banning Syrian refugees and preventing travelers from several Muslim-majority countries from entering the United States has left people stranded in airports across the country and resulted in others being turned away at the door. Its impact has already been felt in the film industry, and there are growing concerns that […]

(VIDEO) ‘Affinity Targeting’ Shows Marketers Unexpected Correlations, 4C’s Gupta Says

MIAMI — What do Santa Claus and a stick of gum teach marketers about the future of advertising? Turns out, plenty, according to one ad-tech firm helping advertisers leverage social data to target TV and other commercials. 4C Insights’ Anupam Gupta calls it “affinity targeting”, and he says the new technique could be powerful. “So, if you think […]

Targeting Billennials? Target Elders Too.

An important lesson in Hispanic family dynamics for media people. This article is part of an ongoing Media Life series entitled “Catching the next big wave: Hispanic advertising.” You can read previous stories by clicking here. “With Latinos, talk to the man — but sell to his wife,” a used car dealer in Houston once […]