The Ultimate Nemesis: “It Costs Too Much”

It’s human nature to look at any solution, particularly a premium-priced solution, and balk at its cost. At first glance, who wants to buy a premium-priced product when there’s another one – that costs far less – sitting right next to it? You don’t have to go any further than your mailbox to get the […]

How’s the Economy? Just Look at How Much Celebrating ‘The 12 Days of Christmas’ Will Cost

That partridge in a pear tree is cheaper. But those 12 drummers drumming will cost you a little more. Christmas