Is There A Difference Between The Sexes When It Comes To Fitness?

There‚Äôs a blatant sexism in the fitness industry. One only has to look at fitness stock photos too see this blatant double standard between men and women. Women are treated like toned sex objects lifting small weights and doing simple exercises whereas men are depicted as hulking muscle bound super humans capable of doing anything. […]

British public continues to embrace digital fitness technology, as the nation strives for greater well-being

30% of Brits claim fitness technology is key fitness driver finds survey from TCS, London Marathon’s Official Technology PartnerAs the Official Technology Partner for the Virgin Money London Marathon for the second year, Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), has launched the results of its second “Digital Fitness Survey.” The survey reveals how […]