So That’s How Arnold Palmer Created Your Favorite Drink

Long before Beyonce made lemonade, Arnold Palmer reinvented iced tea. The world lost one of the greatest golfers of all time on Sunday. While fans are sharing tributes to the sport star’s legendary athletic ability, let us not forget the major contribution Palmer made to the beverage industry.  In a 2012 ESPN “30 for 30” short, the […]

Successful 21-year-old Entrepreneur Launches Crowdfunding Campaign for Sports Drink

Lamar Letts isn’t your average 21-year-old university student. While on the one hand he’s focused on graduating from Northeastern University with degrees in marketing and finance, outside of the classroom, Letts is actually focused on something bigger. His own electrolyte beverage. Letts has visions of taking on giants like Gatorade, Powerade and Vitamin Water with […]