It’s not a great time for cable companies, what with the cord cutting and competition and such.
Discovery Communications, which is home to cable channels like Discovery channel and Animal Planet, knows this, so they’re bringing in some additional firepower.
Discovery announced on Monday that it would be buying Scripps Networks Interactive for $ 14.6 billion, adding a variety of major cable brands including HGTV, the Food Network and the Travel Channel.
The deal means Discovery would have almost 20 percent of total U.S. cable viewership. Read more…