AT&T is bringing pay TV to the OTT marketplace with the launch of an Internet-based streaming TV service.
The company announced Tuesday that beginning later this year, it will offer consumers (yes even cord-cutters) three new package options: DIRECTV Now, DIRECTV Mobile and DIRECTV Preview.
Costs and exact content offerings for these services were not disclosed. However, AT&T said the options are “affordable” and will not require annual contracts, satellite dishes or set-top boxes — just Internet connections.
“There are at least 20 million consumers that are out of the pay TV system today,” Tony Goncalves, AT&T’s senior vice president of strategy, told Mashable in a phone interview. “Given our reach and scale in content and access technology, we think we are at an interesting point here to reach consumers with new types of entertainment options that could be unique to us.” Read more…