Adidas has some explaining to do.
On Tuesday, one day after the Boston Marathon, the brand sent out an email about the big race. The email, which was sent to The Huffington Post, advertised new products and also asked runners to share pictures of their marathon experience.
But it was the email subject line, “Congrats, you survived the Boston Marathon!” that got people talking. In 2013, three people were killed and 264 injured when two homemade bombs went off at the marathon’s finish line. The Huffington Post has reached out to Adidas for comment and will update accordingly.
Some people on Twitter were horrified by the email:
While others didn’t find it offensive:
Others were busy preparing for an Adidas apology and a new PR job opening (similar to what happened with United):
type=type=RelatedArticlesblockTitle=Related… + articlesList=58ef8daee4b0b9e98489f02b,58e44334e4b03a26a367577e,58ed1933e4b0145a227cb8ea
— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.